WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT WHATISAPRODUCTWHATISAPRODUCTWHATISAPRODUCT

WHATISAPRODUCT™


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A product is a product is a product.

A product that invents all products.

Inventing all digital and physical products that has, can, and will be.

What Is A Product?

ProductY.


ProductY is a reverse funnel of information delivery and control set within a creatively wet environment.

  1. Big Bang
  2. Universe
  3. Helios
  4. Terra
  5. Cluster Modeling
  6. Influence
  7. Depth & Zoom
  8. Paint with Data
  9. Feed the Engine
  10. Search x Button x Object
  11. Export Everything & Nothing

BIG BANG


The initial interaction are appearing and disappearing portals that lead to new avenues of information and discovery.

All portals surround a singular unchanging portal at the center.

Hovering over begins your journey.



UNIVERSE


The Universe is the relationship between your Terra (Ground Truths) and Helios (Subject). All Helios and Terra can be related and connection points appear as the node is highlighted.

Your entire Universe, Helios, and Terras are organized, clustered, and interactive.




HELIOS


All data and ground truths are collected and clustered within Helios systems. Similarity scores of data sets must fall within acceptable thresholds to be considered part of the same Helios.



TERRA


Terra is your data environment and collection of ground truths. A repository of high quality data helps uncover new discoveries that will better serve you and your business needs.

Every journey, every search, every conversation begins, expands, or refines new and existing Terra within your Universe.

Greater Use  Greater Play Greater Discovery



CLUSTER MODELING


An open world highly personalized Universe affords for cluster modeling of inputted and generated data across all realms and industries. This also becomes a data point that can be used to infer new relationships or influences across markets and thus the world.



INFLUENCE


These data points and clusters, Terras and Helios, all interact with one another in a live data Universe. Those that are more comprehensive, more dense, and more informed will consequently have more influence on other Helios and Terra within the environment.

We can infer new information based on what occurs to larger Helios and Terra. Any new changes, positive or negative, can have drastic rippling effects across industries and markets if the Helios is large enough.

eg. A manufacturer with 100,000s of SKUs suddenly cuts an entire line of products. Some of its direct effects may seem obvious like layoffs or organizational restructuring, but what else will this tell us?

  • Competitor effects?
  • Market effects?
  • Upstream supplier effects?
  • Downstream retailer effects?
  • Is it to open up extra funding for R&D or accumulate cash for an impending recession?



DEPTH & ZOOM


Helios and Terra can be viewed with controlled granularity that also dictates their overall influence on the world and society.

Curated Terra within the realms of specific chemicals may not drastically change our lives but if we zoom out, changes with its regulation, production, or market appeal could affect our world.

The opposite is also true.




PAINT
WITH DATA


A creatively “wet” environment where everything is interactable and actionable. Tools like a selection lasso or smart paint brush allow for Xing unwanted data, imagery, charts, etc. or selected specific words and photos.

This is fed back into our engine for more nuanced, refined results.

A sense of play and discovery.



© What Is a ProductCA 90401 SM18 Credits Remaining